Tag Archives: arts

Why we share and what can go viral

What makes some quality pieces of writing more shareable than others? What makes some writing go viral while others stay quietly dormant where they started?

Good content is a must for a strong chance at being shared (I can see some rolling their eyes here and I agree. “Good” is a term subject to interpretation. Good here would be a measure of how far the writing has met its own goals which might not not necessarily be aligned with a universal standard of wholesome writing.)

There are too many “how to write viral content” articles out there for me to rehash here again. What intrigues me today is not so much the writing itself but the people involved with the writing in some form or the other–the readers who read, discuss and share–with or without having read the article. 

The desire to share

Jadavpur university bookstore
Jadavpur university bookstore (Photo credit: Wikipedia)

Where does this desire to share come from? Do we gain anything from sharing an article written by somebody else, most often a total stranger? Could we understand the shareability factor of writing by not just looking at the writing itself but at the people who share? Is this new phenomenon really as new as it sounds?
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In defense of purposeless writing

I have been wondering, like many a scattered soul on the blogosphere, about what it might mean to write aimlessly. By aimlessly I mean to write without a specific purpose such as to sell, to build a resume, to add to a larger work, or to vent.

When I browse posts in an unfiltered sort of way, without any express purpose as a reader, my idle meanderings make me speculate on a purpose (or perhaps the purpose) that writing serves in our lives.
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My Blogging Experience

A Sunset Through Rose Colored Glasses
A Sunset Through Rose Colored Glasses (Photo credit: furiousgeorge81)

Today, my blog will be about my experience of writing this blog. Not just about the writing of it but about my relationship with it–how I got obsessed with it, how I kept checking it, how a yellow little notification button bringing likes and comments made my heart skip a beat every time, how I began to see the world through a list of little flags with numbers against them showing readers near and far. It will be about love, about envy, about obsession and finally, about my attempt to get a hold over it.

It will be about the experience of creating something and setting it out into the world and seeing it grow, about the process of democratic writing, about seeing how good writing exposed to the world can rise through unknown readers and how bad writing is punished by a dead spread on a static page with no movement in something as cold and tangible as site graphs and statistics.

It’s also about growth, about compromise, about settling for what the world wants you to be, about taming yourself, about paring your rough edges, sometimes painfully, to become part of a larger community.

In short, the experience of blogging as a microcosm of social life.

Details - Scribble widly using only borrowed p...
Details – Scribble widly using only borrowed pens – (Page 94&95) (Photo credit: atibens)

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