Sometimes, a thought comes in a moment and you just record it. You type it as fast as possible and there it is.

Just so close to perfect!

As it’s coming, if someone interrupts you, walks in the door or calls or sends an innocuous email, boom! The thought is gone.

Other times, you sit for hours, construct a piece with great labour, something complex, something you think is so nuanced and hardly anyone gets it. Nor do they like it much, other than a select few, who are concerned about the same stuff as you. Always.

You wonder what happened.

What you fail to do is that you can’t draw the reader in, can’t make them care unless they already do. Continue reading Electronic writing and the numbers game →